Business Storytelling: Crafting Stories that Inspire Action

Make your message memorable! Learn to craft and deliver compelling stories that simplify complex situations, inspire action, and achieve buy-in from stakeholders.

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Description

  1. Explore the importance of stories in business.
  2. Take complex situations and make them real and desirable for the audience to be interested.
  3. Use a story structure to make the presentation dynamic.
  4. Learn the process for identifying, weaving and refining stories.
  5. Demonstrate a story-writing process to illustrate a core message.
  6. Deliver a compelling story to achieve a ‘buy-in’ state of mind among listeners using a story roadmap.
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